Meire Kits is a local journal stationery brand from Indonesia. It is made for Gen Z and millennial women who prioritise using notebooks for journaling and planning. The brief was to create a timeless design, so it would resonate with the audience. For that reason, modern, cheery, and vibrant features are applied for both logo and the overall visual. Later, the visuals were shared across social media and online marketplaces.

Girlish was key to the brand’s look. However, to distinguish the brand from other local stationary brands, colours of vibrant pink, yellow, cream, dark, and light blue were chosen to bring out the brand’s charisma. It was also decided to use elegant and feminine typefaces.