My Hero is an investment app aiming to help millennials (aged 25-35) achieve their financial freedoms. The recent millennials are more prone to financial anxiety, so, to navigate through the horde of financial traps, My Hero was re-introduced as the millennial's new hero in finance. As the millennial's reliable personal advisor, MyHero empathizes with the audience’s limitations and will try to assist by providing the best solutions for investment.

The brief was to refresh the brand with personalised communications, making it trendy, reachable, and simple. It was also crucial to create an identity which stood out from the rest of MyHero's competitors. Therefore, after doing market research, it was decided the new logo and mascot should possess key characteristics of inclusivity, connection, and dynamic. However, to stay consistent with the client’s mother company's colour schemes, the colours blue and red were adjusted so their combination would look slightly colloquial.