YUCK! is a celebration of things that are considered “trashy”, low culture, or that people find off-putting. The magazine explores the reasons why people engage and take pleasure from them. The magazine aims to take a step back from these things and examine not just what we find off-putting but why we do. YUCK! plays on classic motifs of ‘bad’ and cliché design and reworks them to make them new and interesting again. The design encourages you to take a second look and put aside your judgements. The magazine takes advantage of tactility by using multiple techniques which are brought into play to encourage the audience to react and interact with the magazine whilst reading.